Posts Tagged ‘goal’
Asquared Studios Featured on SDHG Cover Story
As we approach the end of the year we reflect on what the past year meant to us, what we accomplished, and what we have learned to carry with us into the new year. One of the things we find we consistently appreciate in our work is the power of collaboration. This is explained early in our process, and we identify this as an “Owner Inspired Vision”. We rely on our clients to participate in our process to create a vision that is uniquely theirs. This vision becomes our target goal throughout the design and construction process. We have found that successful collaboration creates a successful project.
We were reminded of the level of collaboration required during each phase of a project in our recent experience of preparing for and managing the professional photography of one of our completed projects. Of course our intent with photographing a project is always to express the intent behind our design and the pride of our clients, but this particular project was also selected for a spread in San Diego Home/Garden Lifestyles Magazine. Because of this there was a greater need to continue the precedent of collaboration through the photographic process.
Our photography team included our clients, the photographers, a stylist, and the magazine. To kickoff the process we held a walk through of the residence well in advance of the actual shoot. This gave us the ability to work with the stylist to ensure that the personality of the client was maintained while creating eye-catching images of the home.
Fast forward to the day of the photoshoot. We started in the early morning hours with the Stylist. The stylist, Asquared Studios, and the clients worked to methodically prepare the first few set-ups in advance of the photographers and magazine editors arrival. Once the photographer arrived, we worked with them to ensure that the language of the architecture was brought forth in an impactful way to express the intended proportion, scale, light, and color. With that, we want to make sure that the photographs tell the story of how the house accommodates the lives of the owners, including how it flows, how it is used, and how they live in it to make the space their own. We relied on the our clients throughout the day to help us tell their story. The photoshoot was a true success.! Our collaborative process led to the editor’s selection of our project to be featured on their magazine cover.
Ultimately, the enthusiastic participation by the client at this stage of the project only reinforces the power of our “Owner Inspired Vision” philosophy and process. As we close out 2019 and move into 2020, we are excited to move forward in collaboration with new clients, consultants, contractors, and whomever else we have the honor to work with.